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Does Tactile Packaging Increase Sales?

A new study conducted by California Polytechnic State University examines consumers’ perceptions of Soft Touch and Hi Rise coatings in cosmetic packaging. Published in the May/ June 2015 issue of Folding Carton Industry. Click  to view full issue.

FCI Pg.66 – May June 2015 FCI Pg 68 – May June 2015 FCI Pg 69 – May June 2015

 

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